Talk to customers
We had to give the new Nutella bar a distinguishable presentation, so B-Ready would find its own place in the hearts of consumers.
We chose a stylish, but casual urban look for our brand ambassadors, who visited major Bulgarian universities and locations where young people like to hang out. Our teams offered them a bit of authentic Nutella sweetness, packed to be a quick snack. In a few days thousands of dynamic young people tasted the new product.