About This Project

Nutella B-Ready Launch

Nutella B-Ready Logo

Share experiences

Talk to customers

What we did

We had to give the new Nutella bar a distinguishable presentation, so B-Ready would find its own place in the hearts of consumers.

We chose a stylish, but casual urban look for our brand ambassadors, who visited major Bulgarian universities and locations where young people like to hang out. Our teams offered them a bit of authentic Nutella sweetness, packed to be a quick snack. In a few days thousands of dynamic young people tasted the new product.

Share experiences, Talk to customers