Talk to customers
Visa holds true to its claim that it is everywhere you want to be. In this case – the annual A to JazZ festival: where active and modern people, many of whom potential or current Visa users, were.
Visa and our team explored the A to JazZ sponsorship as an opportunity to showcase benefits of the brand, such as speed and convenience, by letting people win prizes, take a shortcut to ordering drinks, and enjoy those drinks at a special lit bar close to the main stage. All powered by their Visa cards.