Talk to customers
Inspired by the brand’s desire to deliver rewarding experience and valuable moments to share we created… a vending machine for books. One needed only to have their Visa card to open it, choose a book and read an interesting story. All for free. People were encouraged to return books for others to enjoy them.
We called the installations mobile libraries and put them in the parks. People from Bulgaria’s four biggest cities enjoyed the newest books in all genres, including children literature. Lots of influencers, media and Facebook users appreciated the brand efforts to always surprise the consumers with good-for-community activities.