Talk to customers
Using Sofia’s public transport is fast and convenient with Visa. But when spring meets you with gloomy, gray and rainy weather, your dreams head out on a completely different journey.
We reached out to city inhabitants and visitors, and gave them hope for an escape from the routine and the bad weather – a chance to win a luxury trip for two to Tenerife.
We developed messages and designs that bring a sunny and carefree mood both online and across the whole Sofia transport network, in complete contrast with the cold weather outside. This way, with a bit of humor and holiday charm, we reminded consumers to dream… and to pay with Visa more often in the public transport.