About This Project

Visa: Next stop Tenerife


Talk to customers


What we did

Using Sofia’s public transport is fast and convenient with Visa. But when spring meets you with gloomy, gray and rainy weather, your dreams head out on a completely different journey.

We reached out to city inhabitants and visitors, and gave them hope for an escape from the routine and the bad weather – a chance to win a luxury trip for two to Tenerife.

We developed messages and designs that bring a sunny and carefree mood both online and across the whole Sofia transport network, in complete contrast with the cold weather outside. This way, with a bit of humor and holiday charm, we reminded consumers to dream… and to pay with Visa more often in the public transport.

Sell, Talk to customers