Talk to customers
Many Bulgarians love Cappy in the summer. To increase sales during the winter, together with Coca-Cola we set to show that Cappy is just as delicious in the cold months.
We gave consumers a new way to enjoy Cappy – “Cappy Hot” recipes for the different winter moods we can be in. We convinced people to try them, with a 360° integrated campaign, including a TV spot, outdoor advertising, digital campaign and promotion with prizes, point-of-sale prints, on-pack gifts. And an interactive experience, which had consumers taste the pleasure of an aromatic Cappy drink, made on the spot, according to his or her mood.
Cappy Hot changed some minds and got the attention it deserved. Even in winter.