Talk to customers
Kamenitza is consumed nation-wide. So, we needed a universally appealing and inclusive idea in the spirit of the brand’s “That’s it” slogan.
Our promotion engaged customers at Kaufland supermarkets in 34 cities. They bought Kamenitza and had to knock down all of the beer cans in a “shooting range” to win our game.
We gave away over 3000 prizes and helped reinforce the insight that small things could make your day at any given moment, as long as you had the right mindset.