Visa Mass Transit

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What we did

Mass transit is preferred by many modern urban people. But queuing for a ticket and the requirement to pay the exact sum have always made it a bit less attractive… until now.

The solution is now at hand. With Visa you can use the ground public transport in Sofia comfortably and smoothly – by paying for a single ride with your debit or credit card.

Our goal with this campaign was to inform locals and guests to the city about the new opportunity, so that they recognize Visa as a fast and convenient means to pay for their commute or trip. We developed messages and design, did a photoshoot, produced a video and alternative ad forms for TV, and branded buses and the capital city’s public transport hotspots.