About This Project

Eskimo summer promotions


Share experiences

Talk to customers


What we did

For the favorite Eskimo brand of ice cream we adapted a TVC and organized thematic promotions with prizes, which took place in big cities and summer resorts. We created a mobile, yet eye-catching branding for the promo teams, different for each new season.

The launch of a new ice cream taste had us shoot a product photo session, and include it in a TV clip, a sponsorship tag and other TV formats (cut-in, product positioning). We used those, as well as promotions, out-of-home (billboards, bus and beach branding), press and point of sale materials, to encourage consumers to make Eskimo their permanent ice cream brand choice in the warm months.

Sell, Share experiences, Talk to customers