About This Project
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What we did
For the favorite Eskimo brand of ice cream we adapted a TVC and organized thematic promotions with prizes, which took place in big cities and summer resorts. We created a mobile, yet eye-catching branding for the promo teams, different for each new season.
The launch of a new ice cream taste had us shoot a product photo session, and include it in a TV clip, a sponsorship tag and other TV formats (cut-in, product positioning). We used those, as well as promotions, out-of-home (billboards, bus and beach branding), press and point of sale materials, to encourage consumers to make Eskimo their permanent ice cream brand choice in the warm months.
