About This Project

Colonnade Winter Travel Campaign 2024

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What we did

Getting insurance before you travel is always an excellent idea. However, selecting coverages is rarely as exciting as selecting destinations.

That is why we always seek interesting ways to take consumers through the abundance of options offered by Colonnade. We took inspiration for the “Travel Abroad” winter communication from the upcoming holidays, as we followed the world’s most famous globetrotter.

Santa’s travel might be magical, but it let us show the very real dangers in a topical and inviting way. We used digital and social media to help consumers who are looking for a holiday destination not to leave the right insurance behind.

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Sell, Talk to customers