About This Project
Talk to customers
Sell
What we did
Coca-Cola goes great with food. But there is a bigger story here. And we helped the brand tell it: even at the crossroads of cultures and civilizations, in our busy days and eternal disputes, food brings us closer together.
We adapted an inspiring global video, dedicated to unity, closeness, eating together and our favorite Coca-Cola taste. And added a tasty local dish to bring the topic closer to viewers, shot a video for the main TVC and made a local photo session. We further developed the creative concept and handled the production and design for the campaign, also including digital channels and promotions. The end result let customers experience their part in Coca-Cola’s aspirational message and perhaps inspired them to value time spent together more.
