About This Project
Share experiences
What we did
For the launch of the Bankia Sip of Life campaign we made a video that shows several people in their day. Among other things, they do their best, overcome challenges and find gratification in achieving and striving for achievements. Just as we did during the shooting process, together with our partners from Coca-Cola and Screen Brothers.
And that’s not all: along with the characters in the video, we defied expectations, tamed a baby dragon, climbed, did bottle flips and skateboard tricks, found our youthful spirit in colorful haircuts, and created memories worth sharing.
